How Can Companies Improve Their Employer Branding (in Malaysia)
The job market is an extremely competitive arena. Not just for job seekers vying for the best roles, but also for companies, all competing to attract and retain the best talents. The strength of your employer branding can be the determining factor that gives you the edge in this contest. Here are some effective strategies for improving your employer branding:
Understanding Employer Branding
Employer branding refers to the way a company presents itself to potential and current employees. It encapsulates the organization's reputation, values, culture, and benefits it offers to its workforce1. A strong employer brand can attract job seekers who align with your company's values, and also helps retain existing staff by fostering a positive perception of the workplace.
Steps to Improve Your Employer Branding
1. Identify and Promote Your Values
Understanding your company's core values and the type of talent you want to attract is the first step to successful employer branding. Highlight these values in job descriptions, corporate communications, and other touchpoints to ensure prospective candidates understand what your company stands for. If innovation is your cornerstone, for instance, emphasize your openness to creative ideas and progressive strategies.
2. Enhance Digital Presence
With over 90% of Malaysians being active internet and social media users, leveraging digital platforms is crucial. Create engaging content showcasing your workplace culture and employee experiences. Also, consider exploring newer social platforms popular among younger demographics to attract fresh talents. Pay attention too to places like Jobstreet, GlassDoor and Indeed where both former and current employees often leave comments and ratings - which cannot be edited by employers.
3. Showcase Employee Success Stories
People are often inspired by real-life stories. Share success stories of your employees, highlighting their growth, achievements, and experiences at the company. This not only showcases your commitment to employee development but also helps potential candidates visualize their future within your company.
4. Embrace Transparency
Today's job seekers value transparency. Regularly share updates about your company, team, and work environment. Transparency can help build trust and foster a sense of belonging among employees and prospective talents.
5. Foster Diversity and Inclusion
As a multicultural country, Malaysia benefits from a diverse talent pool. Actively promoting diversity and inclusion in the workplace can significantly boost your employer branding. Demonstrating respect for various cultural backgrounds and customs can also help in attracting a broad spectrum of talents.
6. Collaborate with Local Agencies
Consider collaborating with local marketing and advertising agencies to refine and disseminate your employer brand effective. These agencies can provide invaluable insights into local preferences and behaviors, helping you craft messages that resonate with the Malaysian workforce.
Malaysian Companies Excelling in Employer Branding
Many Malaysian companies are setting remarkable examples of successful employer branding. Companies like Maybank, CelcomDigi , and Nestle Malaysia are known for their employee-friendly policies and positive work environment. Emulating their best practices, while maintaining your unique identity, can serve as a great starting point for enhancing your employer branding strategy.
In conclusion, an effective employer branding strategy is essential in the modern competitive job market. It can help your company stand out and attract high-quality talents who are aligned with your values and goals. If you are looking for a partner who can come alongside you with timely, trusted and tailored solutions in crafting a competency model based on your values or anything HR or Employer Branding related - reach out to us.
